At TRUFF, we recognize the influence of vox pops – the authentic 'voice of the people.' Through our expert vox pop services, we assist businesses like yours in engaging with your audience, conducting valuable research, generating organic content, and facilitating product sampling to drive growth
Tell us a little about yourself and what your company needs right now.
We’ve got ideas, inspiration and success stories that can help.
We hit the streets, events, and public spaces armed with engaging questions tailored to your specific research objectives. Through candid conversations with a diverse range of individuals, we uncover genuine opinions, preferences, and attitudes towards your brand, products, or industry trends.
In tandem with vox pop interviews, we offer firsthand experiences of your products to potential customers. Whether it's a new beverage, snack, gadget, or service, we distribute samples to gather direct feedback on taste, usability, satisfaction, and more.
Our approach goes beyond simple data collection. We analyze vox pop interviews and product sampling feedback to identify key themes, insights, and trends. This valuable information forms the foundation for crafting compelling content strategies that resonate with your target audience.
We compile and synthesize the gathered feedback into actionable insights and comprehensive reports. These reports provide actionable recommendations for enhancing products, refining marketing campaigns, and improving overall brand perception.
In 2024, content remains king. Our solution not only delivers outstanding organic content through our VOX POP feature but also provides invaluable feedback. Additionally, we offer an option to incorporate sampling, capturing recorded customer reactions for an authentic experience.
In our pursuit of growth, we prioritize content creation, recognizing its paramount importance in 2024. Through Vox Pops, we offer a cost-effective solution, conducting hundreds of interviews to connect with real individuals, capturing unfiltered, organic feedback. Additionally, we provide product sampling , either as an add-on service or standalone offering, a proven method to convert non-customers into clients, with a remarkable 75% increase in conversion rates.
In the realm of content, quality reigns supreme. Through Vox pops, we curate questions that ignite compelling reactions, ensuring engaging content creation. Additionally, we scout exceptional locations for visually captivating narratives.
By extracting invaluable insights from customer inquiries, we empower you with superior product feedback, which can significantly benefit your company in various ways.
Through our specialized product sampling team, we distribute your products, transforming samplers into new clients. Additionally, we capture authentic, unfiltered reactions on camera, providing you with VOX POP content for feedback purposes and for utilization across various platforms such as websites, emails, and paid advertisements.
Experience growth with our proven system, strategically crafted to attract more customers and foster a robust community around your brand.
Vox pops offer direct insights into your target audience's thoughts, feelings, and beliefs about your product, service, or industry. This firsthand feedback informs marketing strategies and product development.
Involving your audience directly through vox pops enhances engagement and fosters a sense of community around your brand. When people see their opinions valued and considered, they feel more connected.
Vox pops generate compelling content for marketing campaigns. Utilize video interviews or participant quotes in social media, blog articles, or advertisements to infuse authenticity and relatability into your brand.
Incorporating vox pops into your approach serves as informal market research, providing valuable qualitative data alongside formal quantitative methods. This deepens understanding of consumer attitudes, preferences, and behaviors.
Wether you use video all the time or this is your first project, get in touch to find out how can you bring your messages to life, engage your audience, and make a lasting impact.
+44 333 335 6392
